Why You Should Tweet During a Crisis
Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You...
View Article25 Suggestions For How To Use Twitter
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions Get specific:...
View ArticleThe World Won’t End Without Your Tweets
Social media can be a compulsive beast. It’s easy to feel a ‘need’ to keep putting out content through your various channels; no-where is this more true right now than on Twitter. I’ve written about...
View ArticleSocialScope Incorporates Foursquare, Twitter Lists
SocialScope, the BlackBerry app billing itself as “a mobile inbox for your social networks,” has released a new version (v0.9.5.81-0) of its beta application. The primary changes in the new version:...
View ArticleSocial Gaming Hitting A New Level
Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter and Facebook functionality to “Gold” users of its service. CNET tells us that...
View ArticleConflicted About Ad.ly
Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story was about ad.ly – a relatively new service that pays Twitter users to insert advertisements...
View ArticleYour Social Media Presence Needs Substance, Not Just Style
“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t even set you apart from the pack any more. As social media’s...
View ArticleFace-Off: Twitter Apps For BlackBerry
If you’re anything like me, you probably find it easy to burn a lot of time on Twitter. It’s addictive – you get into a conversation and before you know it, it’s 10 or 15 minutes later. One of the ways...
View ArticleFive Communications Implications As Twitter Enters The Trough Of Disillusionment
Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the trends on the rise at various stages of the cycle include augmented reality,...
View ArticleCoordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot a mention of your company and reply to it, only to find...
View ArticleThe Fear, Self-Doubt and Infinite Rewards of Paternity Leave
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after...
View ArticleLessons along the road: 5 career pointers for new graduates
I recently had the honour of speaking at Seneca College‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and...
View ArticleIn Search of Hiring Excellence: Choosing the Best from the Best
Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a...
View ArticleNot your grandparents’ social: The ongoing evolution of social media
Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with...
View ArticleMy Team Makes Me Uncomfortable – And That’s A Good Thing
Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can...
View ArticleThe Best and also the Worse Nursing-Home Alternatives in County, California
Twentyone expired within the molasses flood in addition to a few horses and puppies captured within the streets. A central justification by supporters of national flood insurance was it would...
View ArticleA Digital Lens on the U.S. Election
One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on...
View ArticleHow to Find the Gap Between Any Two Locations
Article writing is really not a hard and boring task once you understand the basic instructions to make a nicely written essay. Composing an essay isn’t an effortless endeavor. After you have organized...
View ArticleFour Lessons on Resiliency from Butch Vig
Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind,...
View ArticleReflections on the changing digital agency environment
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that...
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