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Exploring the intersection of communications, marketing and social media

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    Tweet If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot a mention of your company and reply to it, only to find that another one of your colleagues has already replied, or that there was a reason they hadn’t done so. Tools like Radian6 [...]

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    Tweet Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the trends on the rise at various stages of the cycle include augmented reality, Internet TV, Web 2.0 and corporate blogging. One noticeable point, however: microblogging is about to cross into the trough of disillusionment. [...]

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    Tweet If you’re anything like me, you probably find it easy to burn a lot of time on Twitter. It’s addictive – you get into a conversation and before you know it, it’s 10 or 15 minutes later. One of the ways I get around Twitter overload is by doing a lot of my tweeting [...]

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    Tweet “Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t even set you apart from the pack any more. As social media’s golden-child-of-the-moment heads into the trough of disillusionment, we’re going to see more and more people vocalizing the same thing; Jennifer Leggio said it succinctly [...]

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  • 11/23/09--04:00: Conflicted About Ad.ly
  • Tweet Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story was about ad.ly – a relatively new service that pays Twitter users to insert advertisements into their Twitter stream. In the piece, Brad Stone gives a reasonable outline of the service, which counts “celebrities [...]

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    Tweet Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter and Facebook functionality to “Gold” users of its service. CNET tells us that “millions” are already using these new services. The new add-ons allow users to do the usual things that you would expect [...]

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    Tweet SocialScope, the BlackBerry app billing itself as “a mobile inbox for your social networks,” has released a new version (v0.9.5.81-0) of its beta application. The primary changes in the new version: Foursquare integration (now alongside Twitter, Facebook, Flickr) Twitter lists If you aren’t aware, Foursquare is a location-based social network combining geographic context with [...]

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    Tweet Social media can be a compulsive beast. It’s easy to feel a ‘need’ to keep putting out content through your various channels; no-where is this more true right now than on Twitter. I’ve written about that topic before, and I’ve also discovered the importance of unplugging occasionally. So, what to do when a client [...]

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    Tweet Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions Get specific: Follow your favourite leagues, teams, players, writers etc Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed Return [...]

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    Tweet Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online? We should get out [...]

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    Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture capitalist at Kleiner Perkins Caufield Byers, is one of those, and it’s a must-read for those of us in digital
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    This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di Gallo, Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social
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    Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people
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    We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve
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    Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage. I recently listened to an interview that Vig did
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    One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what
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    Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or
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    Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people.  However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far
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    Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on
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    I recently had the honour of speaking at Seneca College‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and achievements, but there are few things I’d like to hear less than someone like me droning on about my
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